Facebook wants you to know that it’s still opposing fake news, even across the pond.
Ahead of the June 8 parliamentary elections in Britain, Facebook has launched a newspaper advertising campaign with 10 tips on how to spot false news.
The full-page print ads has appeared on selected dailies, including the Telegraph, Times, Metro and Guardian, replicating an educational notification, announced in April, that would appear on top of everyone’s news feed in the UK.
People want to see accurate information on Facebook and so do we. That is why we are doing everything we can to tackle the problem of false news, ” Simon Milner, Facebook’s Director of Policy for the UK, said.
“We have developed new ways to identify and remove fake accounts that might be spreading false news so that we get to the root of the problem.”
Kevin Shute (@ ThatKevinShute) May 8, 2017
Similar ads ought to have placed in Germany and France last month ahead of their elections.
Facebook also said it removed “tens of thousands of fake accounts” because it announced in April a new drive to identify and remove fake accounts.
The social network claimed it made improvements to detect fake accounts by recognizing patterns of activity without assessing the content itself.
For example, Facebook said its systems may see repeated post of the same content or an increase in messages sent.
“With these changes, we are looking forward we will also reduce the spread of material generated through inauthentic activity, including spam, misinformation, or other deceptive content that are frequently shared by inventors of fake accounts, ” Facebook said.